Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

calzado femenino

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LA FRAGUA DE RAS

El calzado de RAS nos resulta tremendamente inspirador. Sus propuestas, destinadas a una mujer joven, urbana y cosmopolita, siempre han experimentado con distintos materiales, culturas y estilos. RAS sorprende. Y, en casos como el que nos ocupa, lo hace hasta el punto de hacernos imaginar la posibilidad de que algunos zapatos hayan sido forjados, más que fabricados. Una idea que no pudimos evitar plasmar en esta imagen-concepto.

GALERÍA

Un Wonders de cuento

En la nueva campaña que hemos realizado para la marca de calzado femenino Wonders, hemos colaborado con la reconocida diseñadora gráfica e ilustradora especializada en ilustración con plastilina Irma Gruenholz. Junto a ella hemos imaginado figuras y entornos que generan un mundo cotidiano, pero muy influenciado por el ambiente onírico y mágico de los cuentos.

Un trabajo con el que se pone de manifiesto uno de los principales valores que defiende Wonders colección tras colección: el “handmade” y el cuidado por los detalles. No en vano cada uno de los distintos elementos visuales de la campaña, incluida la propia marca, han sido modelados a mano empleando una combinación de plastilina, arcilla, madera y tejidos.El posterior trabajo de iluminación y fotografía los ha envuelto de una luz y unos volúmenes que refuerzan la magia y la armonía del conjunto.

GALERÍA

A Wonders Tale

Wonders - Autumn/Winter 2013-14 from IMAGINARTE on Vimeo.

Otra de las piezas que forman parte de la nueva campaña desarrollada para Wonders es este microcuento audiovisual que, basándose en la estética onírica desarrollada junto a la ilustradora Irma Gruenholz, presenta la nueva Colección Otoño/Invierno 2014 de la marca. Realizado mediante la técnica del stop-motion, animando fotograma a fotograma sin recurrir en ningún momento a técnicas digitales, ha sido necesario para su producción el modelado manual de más de 30 piezas individuales, 25 de las cuales corresponden a reproducciones en miniatura de los zapatos de la nueva colección.

Con esta pieza, Wonders refuerza su expansión internacional desde la defensa del hand-made y la producción en España.  

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