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Ccilu

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Ccilu seleccionada por Harper's Bazaar

La edición española de la prestigiosa Harper´s Bazaar, una publicación de moda y tendencias con más de un siglo de trayectoria a sus espaldas, ha puesto su vista en CCILU. Hablan, como no, de las buenas ventas del modelo "Amazon" en Japón, y de la ligereza del material empleado en los modelos. La llegada a España y Europa de esta nueva manera de entender el calzado está dando que hablar. Puedes ver la aparición en la revista AQUÍ.

CCILU - BREAK FREE!

La marca se pronuncia “Xilu” y fonéticamente, en japonés, significa “liberar”. Y eso es precisamente lo que se proponen los responsables del proyecto: liberar y reinventar el calzado inyectado, convirtiéndolo en algo único, atractivo, divertido, global y en tendencia. 

CCILU aterriza en nuestro país simultáneamente  con otros 140 países alrededor del mundo, después del éxito de ventas conseguido con su modelo Amazon en Japón: más de un millón de pares vendidos en una sola temporada.

La trayectoria de su presidente Killick Datta, da una idea de la envergadura del proyecto: Datta ha sido esencial en muchos de los principales logros de marcas como Nike, Skechers, Diesel, Brooks o Wolverine, entre otras.

Datta lidera a todo un equipo donde el departamento de diseño brila con luz propia. Digamos que, si se dedicaran al basket, podrían jugar en la NBA: todos ellos han sido responsables de algunos de los modelos más representativos de Adidas, Puma, Commes de Garçon, Timberland, Reebok o Fila. Junto a Cimtex, la fábrica de calzado inyectado más vanguardista y tecnológicamente avanzada del planeta, CCILU planea dar mucho que hablar en el mundo del calzado casual.

Que un equipazo de este nivel se haya fijado en nosotros para plantear sus estrategias de comunicación en España nos pone muuucho, evidentemente. Seguiremos informando, pero por lo pronto AQUÍ os dejamos unas cuantas imágenes más de la marca...

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