Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

Irma Gruenholz

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Un Wonders de cuento

En la nueva campaña que hemos realizado para la marca de calzado femenino Wonders, hemos colaborado con la reconocida diseñadora gráfica e ilustradora especializada en ilustración con plastilina Irma Gruenholz. Junto a ella hemos imaginado figuras y entornos que generan un mundo cotidiano, pero muy influenciado por el ambiente onírico y mágico de los cuentos.

Un trabajo con el que se pone de manifiesto uno de los principales valores que defiende Wonders colección tras colección: el “handmade” y el cuidado por los detalles. No en vano cada uno de los distintos elementos visuales de la campaña, incluida la propia marca, han sido modelados a mano empleando una combinación de plastilina, arcilla, madera y tejidos.El posterior trabajo de iluminación y fotografía los ha envuelto de una luz y unos volúmenes que refuerzan la magia y la armonía del conjunto.

GALERÍA

A Wonders Tale

Wonders - Autumn/Winter 2013-14 from IMAGINARTE on Vimeo.

Otra de las piezas que forman parte de la nueva campaña desarrollada para Wonders es este microcuento audiovisual que, basándose en la estética onírica desarrollada junto a la ilustradora Irma Gruenholz, presenta la nueva Colección Otoño/Invierno 2014 de la marca. Realizado mediante la técnica del stop-motion, animando fotograma a fotograma sin recurrir en ningún momento a técnicas digitales, ha sido necesario para su producción el modelado manual de más de 30 piezas individuales, 25 de las cuales corresponden a reproducciones en miniatura de los zapatos de la nueva colección.

Con esta pieza, Wonders refuerza su expansión internacional desde la defensa del hand-made y la producción en España.  

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