Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

Paula Sanz

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PAULA SANZ PARA WONDERS

Paula Sanz, una de nuestras ilustradoras más internacionales (ha trabajado para marcas como Harper Collins Publishing, Cosmopolitan, Vogue, American Express o Marie Claire), recrea a mano para Wonders tres escenas cotidianas de la mujer urbana a partir de composiciones de elementos articuladas en torno al color, los tejidos y  las texturas. De ellas se compone la campaña Otoño/Invierno 12/13 de la marca, que transmite un lifestyle cercano, contagioso, mediante la manipulación manual de diferentes materiales textiles. Un auténtico “labor of love”, delicado, minucioso que se presenta como un reflejo del mimo puesto por Wonders en unas coleciones que, temporada a temporada, siguen defendiendo el “Made with Love in Spain”.

Paula Sanz ve a la “Mujer Wonders” como una persona feliz, positiva, segura de sí misma y con un punto chic. Una imagen mediante la cual Wonders sigue internacionalizando el concepto de la “Mujer Española”, que ya había tratado en campañas anteriores.

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