Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

Xkuty

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XKUTY EN SILVERSTONE

Xkuty - Re-think Movement from Xkuty on Vimeo.

Nuestros compañeros de Xkuty han dado el verdadero pistoletazo de salida. Han presentado al mundo la Xkuty One, y lo ha hecho a lo grande: de la mano del Aspar Team en el mítico circuito de Silverstone. Y esto es solo el principio: el Aspar Team contará con 6 Xkutys haciendo las veces de vehículos de apoyo en sus desplazamientos dentro del Paddock en los diferentes grandes premios de motociclismo que aun quedan por disputarse.

El vídeo que tenéis más arriba se proyectó en la presentación a la prensa especializada, y es un breve aperitivo de la filosofía Xkuty: aquella en la que ser un campeón no depende de acelerar, si no de encontrar tu propio ritmo y mejorar tu calidad de vida.

GALERÍA DE FOTOS

XKUTY - RETHINK MOVEMENT

A lo largo de vuestras vidas habréis visto muchas bicis. Pero ninguna es como Xkuty One. Para empezar, porque la Xkuty no tiene pedales. Porque es eléctrica, tan sencilla de utilizar como un iPhone (de hecho, le puedes acoplar uno) y, sobre todo, porque es chula. Pero chula de verdad. En Imaginarte hemos tenido la suerte de que el equipo que ha llevado adelante esta idea nos haya tenido en cuenta casi desde el principio. Ha sido un placer trabajar con ellos para encontrar la voz de esta peculiar criatura. Estamos ilusionados de ser una pieza más de Xkuty y estamos deseando recorrer más kilometros junto a los padres de la idea.

Podríamos extendernos durante párrafos y párrafos hablando del proyecto, pero lo mejor es que os deis una vuelta por su página y respiréis el espíritu de una iniciativa que, aun naciendo en una época algo convulsa, tiene todos los números para demostrar que las buenas ideas siguen saliendo adelante. Entre otras cosas, encontraréis la colección completa de piezas audiovisuales que desarrollamos junto a los chicos de Ático Cuatro.

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