Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

¿Día A o Día U?

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Un año más, hemos tenido la tremenda suerte de juntarnos con anunciantes y otros animales de nuestra especie (o sea, creativos) asistiendo al Día A del CdeC.

En esta ocasión, el tema central era la Utilidad de las marcas. Entre todos, intentamos buscar respuesta a preguntas como: ¿Qué pueden hacer por sus públicos? ¿Cómo ofrecer algo que suponga una diferencia real en sus vidas?

En torno a esas premisa tuvimos la ocasión de de escuchar a ponentes como Carina SzpilkaAlex PalleteIsmael PascualGem RomeroDaniel Calabuig, Carmen Bustos o Javi Creus,. Cada uno de ellos trató el tema desde su particular punto de vista: se habló de creación de lazos, de la emoción como generador de acción o de la eterna dicotomía entre Utilidad y Promoción.

También participamos activamente en las mesas de trabajo que se propusieron tras las ponencias. Un entorno enormemente enriquecedor en el que creativos y anunciantes nos ejercitamos desarrollando propuestas de utilidad que determinadas marcas podrían ofrecer a públicos muy concretos.

Como dice Lucía, nuestra planner de melena rizada: “el día A tiene efectos terapeúticos. Y el formato es perfecto: empiezas escuchando, te haces el propósito de innovar en tu forma de trabajo y antes de que se te pase…lo pones en práctica. Evolucionas sí o sí.”