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CdeC - Contigo en la Distancia

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Un alto porcentaje de los socios del Club de Creativos de España (en el que nos incluimos) viven fuera de Madrid y Barcelona, las dos capitales en torno a las cuales se organizan gran parte de sus actividades e iniciativas. A partir de ahora, esos “socios de larga distancia”, disfrutaremos de una serie de promociones y descuentos específicos.

El CdeC ha confiando en nosotros para comunicar esta buena noticia. Y para ello nos hemos inspirado en la creciente tendencia colgar  consejos sentimentales en sus canales de YouTube. Una costumbre que se revela especialmente activa en América Latina, donde esta variedad de “tips online” es enormemente popular. Nos sorprendió su desparpajo y su generosidad, que en ocasiones estaba revestida de una despreocupación estética fascinante.

Tras una intensa fase de búsqueda y casting entre bloggers de distintos países de Latinoamérica, seleccionamos a la peruana Nancy de la Rosa y al guatemalteco Marco Di Calderón, bloggers que con anterioridad habían tratado en sus canales de YouTube la temática de las relaciones a Larga Distancia.

A través de newsletters enviados a todos los socios del CdeC, que direccionan a dos piezas breves en vídeo, Marco y Nancy introducen el concepto de los descuentos aportando su particular estilo a una campaña que hemos llevado a cabo en torno al claim “Contigo en la Distancia” (sí, la hemos cogido prestada del famoso bolero).