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Día A - Un evento reconfortante

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Conseguir que algo ocurra da un gustito que no entiende de edades, profesiones o preferencias. En la agencia acabamos de vivirlo gracias a la última edición del Día A, un evento organizado por el Club de Creativos en el que este año hemos estado especialmente implicados. Primero, para traerlo a nuestra ciudad y poder compartir de primera mano con los asistentes nuestra forma de ser y hacer las cosas. Segundo, porque en un momento especialmente dificil hemos demostrado entre todos que a veces la ilusión se impone a la razón. Que encontrarse 30 puertas cerradas no debe desanimarnos a la hora de llamar a la número 31. Que con el "one to one", trabajando como la hormiguita de la fábula, puede llegarse a algo grande.

Por el feedback que hemos recibido tanto in situ como a lo largo de esta última semana, este Día A es uno de esos casos. La edición de este año será recordada tanto por el ambiente creado como por la pertinencia del programa planteado por el CdeC, articulado en torno a una necesidad muy clara de diálogo entre anunciantes y creativos.

Por eso, de entre todas las palabras que los asistentes nos han hecho llegar durante estos días, nos quedamos, quizá, con estas: "Este año el Día A ha sido un evento reconfortante". Tal y como están las cosas, es un logro como para que todos nos sintamos orgullosos.

Para conocer detalles y conclusiones del Día A, accede a la web del CdeC.