Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

El Telediario de la Memoria

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Fieles a nuestra filosofía de volver al trabajo de una manera positiva, esta temporada hemos querido empezar el curso con un ejercicio de trabajo en equipo, en esta ocasión compartido con personas mayores de setenta años.

Una elección que obedece a la inquietud por encontrar fuentes de inspiración en espacios inexplorados y en la curiosidad por conocer el potencial creativo de los mayores. Una actividad que nos apetecía realizar desde hace tiempo y que nos parecía muy adecuada para dinámicas de motivación de equipo”.

En la jornada participaron los residentes de El Paular, los técnicos y psicólogos del centro y el equipo de Imaginarte.  Después de una proyección de spots de los años 70 y 80, los mayores presentaron “El Telediario de la Memoria” , donde cada residente seleccionó la noticia de su vida, aquélla que le hubiera gustado ver emitida por televisión.

Un experimento creativo con beneficio emocional para todos los implicados que nos ha ayudado a explorar en los valores, en los recuerdos y en la capacidad de retener conceptos. Un ejercicio para relativizar y aprender a diferenciar lo importante de lo anecdótico, entre muchas otras cosas.

Una jornada inolvidable, como atestigua la galería de fotos que acompaña estas líneas.
 

Galería de fotos: