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J'hayber Stars

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estatuilla Alce

Premios Alce, 2012

Premio - Evento:

“J'hayber Stars” para J'hayber

Los vendedores de J´hayber son los que, en última instancia, salen a la calle a defender la marca. Son los verdaderos héroes. Por eso, en una de sus convenciones, planteamos ofrecerles una bienvenida digna de estrellas. Se les recogió en un autobús donde constantemente se proyectaban mensajes motivadores de grandes pensadores de las más diversas disciplinas, combinados con una selecta playlist de música épica. A su llegada al lugar de la convención, un nutrido grupo de “fans” les esperaba con camisetas, pancartas y postales personalizadas con el nombre y la imagen de cada uno de ellos. Les pedían autógrafos y sacarse fotos a su lado.

Diversos soportes mostraban el aprecio de la marca a sus verdaderas “estrellas” como un “paseo de las estrellas”, donde cada vendedor tenía la suya, al más puro estilo “Hollywood”. El acto se cerró con una emotiva (e inesperada) entrega de trofeos a todos y cada uno de los vendedores, agradeciéndoles su labor diaria, dejándoles claro que, sin estrellas como ellos, la marca nunca hubiese alcanzado su cuarenta aniversario.