Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

Jurados y Chupetes

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Hace tan solo unos días, tuvimos la oportunidad de ser Jurado en la octava edición del Festival Internacional El Chupete, dedicado a la comunicación infantil.

A lo largo de los dos días que ha durado el encuentro, especialistas en comunicación interactiva, redes, innovación, aplicaciones y disciplinas relacionadas tuvieron la oportunidad de debatir y conversar en torno a la influencia que las tablets y los smartphones ejercen en los niños. Las conclusiones a las que han llegado pasan por constatar una evidente tendencia a orientar hacia lo digital la comunicación destinada a niños y aprovechar las infinitas posibilidades de los nuevos medios y soportes. También el apostar por la fusión entre lo analógico y lo digital, incentivando la interacción y la participación tanto de padres  como de hijos. La educación de estos últimos en el correcto uso de las nuevas tecnologías móviles supondrá la adopción de una serie de herramientas que tienen el potencial de desarrollar la creatividad de los niños de una manera espectacular.

Los dos Grandes Premios han recaído en Danone (Actimel) y PlayStation, grandes protagonistas en una edición que ha contado con 203 piezas presentadas, 60 agencias y 72 anunciantes participantes, además de 43 premios entregados. Cifras que confirman la madurez de un Festival único.

Y, por nuestra parte, encantados, claro. Participar en un evento de estas características siempre nos da la oportunidad de compartir sabiduría y crecimiento profesional con personas de visión. Por otro lado, tener la oportunidad de reconocer el talento volcado en cada pieza justifica por sí solo la existencia de un encuentro muy necesario.

GALERÍA DE FOTOS