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La Alfombra Roja es de Todos

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estatuilla Alce

Premios Alce, 2013

Premio - Publicidad Exterior:

“La Alfombra Roja es de Todos” para Festival de Cine de Alicante

 

La mejor manera de celebrar el X Aniversario del Festival era plasmar en la campaña el objetivo último del mismo: acercar todo lo posible el mundo del cine a la ciudad de Alicante. Romper las barreras que tradicionalmente separan a los aplaudidos de los que aplauden. ¡Democratizar la alfombra roja!

Elegimos a verdaderos alicantinos y alicantinas para realizar un homenaje cotidiano a algunas de las estrellas que han pasado por el Festival a lo largo de estos diez años: Álex de la Iglesia, José Coronado, Fernando Tejero, Concha Velasco o Amaia Salamanca cedieron su imagen para una campaña que viste parajes emblemáticos de la ciudad de una pátina cinematográfica, pero cercana. Un juego de máscaras cómplice, capaz de extender la alfombra roja en situaciones del día a día alicantino.