Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

La Lluna 2012 - Pasarela del Postiguet

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estatuilla La Lluna

Premios La Lluna, 2012

Premio - Innovación (PLATA)

“Pasarela” para Concejalía de Imagen Urbana del Ayuntamiento de Alicante

A instancias de la Concejalía de Imagen Urbana del Ayuntamiento de Alicante, acometimos junto al interiorista Oscar Vidal los trabajos de conceptualización de la Pasarela del Postiguet. Un trabajo que planteamos no solo con el objetivo de unir ciudad y mar, sino también con la ilusión de demostrar como nuestras ideas (y, por extensión, las de todas las agencias de comunicación) pueden ser herramientas para hacer del mundo que nos rodea un lugar más bello, más eficiente, más sorprendente...un lugar mejor. Una prueba palpable de que, cada vez más, la creatividad se entiende de una manera amplia y libre de etiquetas. De que el rol de las agencias está cambiando.

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