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Las bicis querrían ser así. Las motos, también.

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26 Junio, 2013 - 17:17 — nacho

estatuilla Alce

Premios Alce, 2013

Premio - Spot

“Ligera” para Xkuty

Xkuty - Ligera. Muy ligera from Xkuty on Vimeo.

Cuando los alumnos de un Master tienen la iniciativa de convertir una de sus prácticas en un proyecto real, se plantean varios retos: uno, por supuesto, desarrollar el producto. En este caso Xkuty, un nuevo vehículo eléctrico. Y otro, diferenciarlo y darlo a conocer teniendo en cuenta que los recursos disponibles son muy limitados. Ese era el reto para la agencia: transmitir el espíritu práctico, cercano y simpático del producto de manera sencilla, directa...y económicamente sostenible. Se plantearon una serie de spots de 30 segundos, cada uno dedicado a resaltar una característica específica de Xkuty (sencillez, ligereza y ausencia de pedales) a través de sencillos “gags” visuales. Una primera carta de presentación que  posicionaba a Xkuty como un vehículo sencillo, eficaz y enormemente práctico: la primera bicicleta del mundo sin pedales. 

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