Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

Triple Acción by Tramnochador

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Crema de Protección Lunar

Hace tan solo unos días tuvo lugar en la Estación de la Marina el evento de presentación de la nueva temporada del TRAMNOCHADOR, organizado por la agencia y basado en el lanzamiento de un particular “producto-milagro”: la crema de Protección Lunar by Tramnochador, formulada especialmente para suavizar las experiencias nocturnas y reafirmar las horas de marcha de una forma cómoda y segura. Al igual que el propio Tramnochador, esta crema presenta una gran eficacia ante los problemas de aparcamiento, las multas por alcoholemia y los atascos.

Frente a un público que contaba con la presencia de Marisa Gracia, directora de FGV y Mario Flores, Conseller de Infraestructura, además de un centenar de personas entre empresarios de pubs , asociaciones y colaboradores del Tram, tuvo lugar una dinámica participativa acerca de la aplicación de la “Crema de Protección Lunar by Tramnochador”, presentada por su supuesto creador, el Dr. Fermín Duermevela (Director del “Instituto de Estudios Nocturnos” de la provincia de Alicante), y parte de su equipo.

Este evento marca el inicio de la nueva campaña de promoción del Tramnochador, que contará con la colaboración de los pubs situados junto al recorrido del Tram para la distribución de información. Igualmente, éstos tendrán la oportunidad de difundir su agenda de conciertos o fiestas temáticas a través del perfil del Tramnochador en redes sociales. Otra acción prevista consiste en incluir un directorio de todos los pubs colaboradores en la próxima edición del plano del servicio.

A continuación podéis disfrutar de algunas imágenes del evento: