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Un original tan "Made with Love" como Wonders

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estatuilla Alce

Premios Alce, 2013

Premio - Medios Impresos

“Un Original tan Made with Love como Wonders” para Wonders

 

Con su colección Otoño/Invierno 12/13, la marca de calzado femenino Wonders apostaba por seguir internacionalizando el concepto “Made with Love in Spain”, poniendo en valor la labor artesana y el mimo que se esconde detrás de cada par de Wonders. Para conseguirlo, planteamos la colaboración de la marca con Paula Sanz, una de nuestras ilustradoras de más éxito. Su proyección internacional y su pasión por el hand-made resultaba ser un perfecto reflejo de la sensibilidad y los valores más artesanales de Wonders. Era la persona adecuada para darle vida a lo que habíamos venido desarrollando en la agencia: tres escenas cotidianas protagonizadas por una mujer urbana de un lifestyle cercano, contagioso. Tres momentos de disfrute de producto que acabaron plasmándose en torno al color, los tejidos y las texturas en un auténtico “labor of love”, tan delicado y minucioso como el proceso que da lugar a cada colección de Wonders.