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Worklovers - El Documental

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Ya está disponible el cortometraje documental "Worklovers", que documenta el "experimento laboral empático-mutante" en el que todos los componentes de la agencia nos planteamos el reto de cambiar de profesión por un día. A todo lo que aprendimos a lo largo de aquella inolvidable jornada ahora podemos sumar todo el feedback de los profesionales, compañeros, amigos y medios que han visto ya este pequeño documental. El hecho de que sea valorado positivamente desde tantas sensibilidades y perspectivas nos alegra y nos motiva a seguir buscando maneras distintas de ampliar nuestra visión (y la de todo aquel que se quiera unir a nuestra cuerda locura). Haciendo inventario de todas las impresiones recibidas, vemos que lo que ha transmitido la iniciativa queda bastante cerca de lo que nos planteamos en un principio: que el experimento fuera, ante todo, un mecanismo para estar en contacto con la realidad y relativizar la importancia de una profesión, la nuestra, que a veces tiende a alimentar los egos más de lo debido.

Entre los entes terráqueos que se han hecho eco de la iniciativa se encuentran Yorokobu, el Club de Creativos, La Criatura Creativa, The Orange Market, Inkendless, Copycreativopublicitario, Goikipedia, Bybmagazine, Scoop, Linkedmagazine, Una pausa para la publicidad o Motivación Personal.