Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

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Wonders - No te metas con la tortilla de mi madre

Premios ALCE 2010

TRAM - Gente Super-TRAM

Premios Alce 2010

TRAM - Gente Super-TRAM

Si respetas tu entorno y crees que entre todos podemos conseguir una ciudad más sostenible. Si prefieres moverte sin ruido, ahorrando energía. Si crees que el coche no es el único medio de transporte. Si te gusta moverte hacia el futuro, eres Gente Super-TRAM.

Germaine de Capuccini - los 5 colores de la navidad

Premios Alce 2010

Germaine de Capuccini - los 5 colores de la navidad

La estética de los nuevos packs de Edición Limitada lanzados por Germaine de Capuccini con vistas a la temporada de Navidad adopta hasta cinco códigos de color diferentes en función del contenido de cada pack. El diseño busca generar valor a la marca justo en unas fechas en las que el deseo de acertar y elegir el mejor regalo se multiplica. El diseño permite abrir la caja totalmente sin afectar para nada al lazo exterior. La idea inicial para la estética gráfica propuesta por el equpo de Imaginarte fue llevada a cabo por Cartonajes Salinas, sobre un diseño industrial de El Ojo Sensible.

Casa Mediterráneo - el mediterráneo es nuestra casa

Premios Alce 2010

Casa Mediterráneo - el mediterráneo es nuestra casa

La intervención visual llevada a cabo sobre la fachada de la antigua estación de Murcia, en Alicante, recurre a un diseño limpio, con un juego de contrastes que pone el énfasis en conceptos tales como la diversidad socio-cultural, la luz, la dualidad tradición-futuro y la participación ciudadana, todos ellos pilares fundamentales del proyecto de Casa Mediterráneo.

Una iniciativa que tiene como objetivo aunar las sensibilidades de todos los pueblos ribereños, facilitando la toma de contacto de la sociedad con un nuevo concepto de mediterráneo: multidisciplinar, tolerante, inspirador y actual, pero respetuoso con la tradición.

TRAM - Protección lunar by Tramnochador

Premios ALCE 2010

Wonders - hechos con amor en españa

Premios ALCE 2010

Metrovalencia - YOSI

Premios ALCE 2010

COMPARTE & APRENDE - II Seminario Formativo de la Publicidad y de las Relaciones Públicas en la Comunidad Valenciana

COMPARTE & APRENDE

Cartel II Seminario Formativo de la Publicidad y de las Relaciones Públicas en la Comunidad Valenciana

soporte bolsa soporte camiseta soporte libreta

Imaginarte ha colaborado desinteresadamente con el Ilustre Colegio Oficial de Publicitarios y Relaciones Públicas de la Comunidad Valenciana en el planteamiento gráfico/creativo de los soportes relacionados con el .

La estrategia elegida para transmitir a nivel gráfico los valores de unión e intercambio de experiencias entre colegiados que están en la base de este seminario ha sido la utilización de una sucesión de términos de alto valor implicativo. Palabras que representan acciones y actitudes que, en la actual situación, son más necesarios que nunca.

Su estética contemporánea, dinámica, está preparada para su aplicación a merchandising asociado al seminario: carpetas, bolsas, libretas, camisetas…elementos que, una vez acabado el mismo, sigan manteniendo vivo el nexo de los colegiados con la experiencia vivida y los conocimientos adquiridos.

Nos apetece mogollón...(I)

Nos apetece mogollón...(I)

Vino

Dicen que desear una cosa es el primer paso para conseguirla. Así que en la agencia nos hemos aplicado el cuento: hemos decidido empezar a verbalizar nuestras ilusiones. “Sueños alcanzables” que muchas veces quedan nublados por el trabajo diario o la perenne inminencia de los plazos de entrega, pero que nos ayudan a mantenernos cuerdos, frescos y alerta.

¿La primera de esas ilusiones? ¡Pillar una cuenta de vinos! Crear campañas con un atractivo color rubí granate de intensidad media alta, redondas en boca, frescas, con algunas sensaciones de monte bajo en primer plano, que den paso a notas creativas especiadas con un fondo que apunte ingenio. Comunicación de eficaces aromas y final persistente.

Porque, si hay algo que nos guste más que la creatividad, es el vino.

Rustika - Book 2010 "Una decisión perfecta"

Rustika - Book 2010 "Una decisión perfecta"

Rustika - Book 2010

Rustika - Book 2010 Rustika - Book 2010 Rustika - Book 2010 Rustika - Book 2010 Rustika - Book 2010

Los catálogos forman parte del pasado. Desde hace ya unos años, los “Books” desarrollados por Imaginarte para la marca de tapicería Rustika llevan introduciendo en el mercado una visión distinta de este tipo de publicaciones. Un planteamiento que prioriza el papel del Book como herramienta de venta, pero que no renuncia a la vertiente emocional. En su edición 2010, el objetivo ha sido reflejar el uso real de las telas a través de esas escenas del día a día que nos ayudan a todos a ser más felices. Para ello se ha recurrido a situaciones cotidianas recreadas por personas normales, no por modelos, que utilizan la emoción para destacar tanto las características técnicas como estéticas de las nuevas referencias.