Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

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Casa Mediterráneo – Fachada

Casa Mediterráneo – Fachada

Casa Mediterráneo – Fachada

Casa Mediterráneo – Fachada

La intervención visual llevada a cabo sobre la fachada de la antigua estación de Murcia, en Alicante, recurre a un diseño limpio, con un juego de contrastes que pone el énfasis en conceptos tales como la diversidad socio-cultural, la luz, la dualidad tradición-futuro y la participación ciudadana, todos ellos pilares fundamentales del proyecto de Casa Mediterráneo, que tiene como objetivo aunar las sensibilidades de todos los pueblos ribereños, facilitando la toma de contacto de la sociedad con un nuevo concepto de mediterráneo: multidisciplinar, tolerante, inspirador y actual, pero respetuoso con la tradición.

Casa Mediterráneo – Memoria

Casa Mediterráneo – Memoria

Casa Mediterráneo – Memoria

 

 

En sus primeros meses de vida, Casa Mediterráneo llevó a cabo una extensa serie de iniciativas con el objetivo de ofrecer una plataforma de encuentro para diferentes realidades socio-culturales en la ribera del Mare Nostrum.

Su Memoria 2009 constituyó una presentación a la sociedad alicantina del trabajo realizado hasta la fecha y una pequeña muestra de los beneficios directos que la llegada de Casa Mediterráneo supone para Alicante.

Wondering

Wondering

Revista Wondering

Revista Wondering Revista Wondering Revista Wondering

"Wondering" es una publicación femenina desarrollada en su totalidad por Imaginarte para la marca de calzado femenino Wonders. Sus contenidos, relacionados con el mundo de la cultura, la moda y las tendencias, trasladan al lector la personalidad y las inquietudes de la marca, integrando información visual acerca de las nuevas colecciones desarrolladas cada temporada por el equipo de Wonders.

Tram Alicante - "Por primera vez"

Tram Alicante - "Por primera vez"

Tram

Original Tram | Original Tram

Campaña desarrollada para FGV (Ferrocarrils de la Generalitat Valenciana) y GTP (Ente Gestor de la Red de Transporte y de Puertos de la Generalitat). El mensaje pone el acento tanto en las posibilidades que las diferentes extensiones de la línea del Metropolitano de Alicante (TRAM) ofrece a los ciudadanos como en los valores de sostenibilidad, comodidad e innovación asociados a este medio de transporte. Una gráfica sencilla y limpia refuerza el concepto. Por primera vez, Alicante tiene un transporte con rumbo al futuro.

Wonders – originales “Made with love in Spain”

Wonders – originales “Made with love in Spain”


Original Wonders Made with Love in Spain | Original Wonders Made with Love in Spain |

Piezas impresas desarrolladas para la nueva colección Primavera/Verano 2010. “Made with Love in Spain”, la filosofía de la marca de calzado femenino Wonders encuentra su traducción estética en una serie de irreverentes guiños referenciales que juegan sin complejos con iconos reconociblemente españoles, como la tortilla de patatas, el abanico, el jamón ibérico, revistiéndolos de un componente moda muy adecuado a la imagen y actitudes de la firma.

METROVALENCIA “YO SÍ”

METROVALENCIA - "YO SÍ"

Campaña desarrollada para Metrovalencia con el objetivo de reducir el porcentaje de fraude del servicio. Comprende varios mensajes que, lejos de culpabilizar a las personas que no pagan el billete, se centran en los aspectos positivos derivados de un uso correcto del Metro, otorgándole valor a la labor diaria de los usuarios legítimos de este medio de transporte mediante una estética desenfadada y optimista.

Wonders – Made with love in Spain

Wonders – Made with love in Spain

 

 

“Made with Love in Spain” es el concepto mediante el que la marca de calzado femenino Wonders resume su filosofía de trabajo: producción nacional, total confianza en su equipo humano y supervisión cercana y minuciosa de procesos y materiales.

La comunicación de la marca integra este concepto en todos sus ámbitos estratégicos, resaltando así el valor diferencial que supone la producción íntegra del producto dentro del territorio nacional. With Love, claro está.

Sensel Aqua-Clean

Sensel Aqua-Clean

Pieza realizada para el mercado internacional. Detrás de la más avanzada tecnología siempre existe un corazón. A través de una historia que resulta familiar y cercana, las ventajas comparativas de la tapicería Sensel se hacen más evidentes y adquieren un valor añadido de una manera didáctica y recordable.

Ponte guapa para salir corriendo

Ponte guapa para salir corriendo

Alicante, ven cuando quieras

Alicante, ven cuando quieras

Spot realizado junto al Patronato Municipal de Turismo del Ayuntamiento de Alicante.

Una manera fresca de promocionar el turismo en la ciudad poniendo el énfasis en todas las ventajas que esta “trae de serie”. Que no son pocas.