Imaginarte

Agencia de Publicidad, Estrategia, y Creatividad, con sede en Alicante

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¡bienvenidos al madridterráneo!

¡bienvenidos al madridterráneo!

Cocodrilo en primavera

Cocodrilo en primavera

¡Una de ibéricos y un quinto de cruzcampo!

¡Una de ibéricos y un quinto de cruzcampo!

¿black is black?

¿black is black?

Now!

Now!

¡Monísima de la muerte!

¡Monísima de la muerte!

El futuro empieza hoy

El futuro empieza hoy

Jódete, Macgyver

¡Jódete, Macgyver!

Jardines de fragancias

Jardines de fragancias

Santa Ana - Mi casa se llama Tomasa

Santa Ana - Mi casa se llama Tomasa

Campaña desarrollada para Santa Ana Inmobiliaria con el objetivo de comunicar su nueva promoción, una urbanización cerca del campo planteada para usuarios jóvenes, cansados de tener que pagar precios excesivos por pisos en el centro de la ciudad.

Utilizando una estética optimista y fresca, la comunicación apela al interés de un target positivo y abierto a propuestas diferentes. Un público que se niega a dejarse dominar por el pesimismo que parece reinar en torno al sector inmobiliario.

Dicha filosofía se ve reflejada en una web con un pegadizo nombre de dominio:

www.micasasellamatomasa.com, que se hizo llegar al público potencial mediante su aparición en diversos medios de publicidad exterior (vallas, autobuses, etc.) y cuñas de radio. En dicha web, el internauta tiene acceso a un videoclip musical rodado especialmente para la ocasión, así como a concursos, testimonios e información acerca de la calidad de vida a la que la nueva promoción de Santa Ana da acceso.